One of the biggest days in American sports is equally renowned for its iconic commercial spots.
The artists from Industrial Light & Magic have contributed visual effects to two original commercials as part of the broadcast of Super Bowl LX, the celebrated championship game of America’s National Football League.
Lucasfilm’s newest feature film from the Star Wars galaxy, The Mandalorian and Grogu, is set to premiere on May 22, 2026, and the original spot directed by Jon Favreau, “A New Journey Begins,” provided audiences with a touching moment between the production’s namesakes. ILM’s contributions include bringing the icy world of Hoth, along with a group of tauntaun creatures, to the screen alongside the beloved characters.
For another spot, ILM returned to one of its most iconic visual effects achievements with Steven Spielberg’s Jurassic Park (1993). For the new commercial directed by Taika Waititi in partnership with Xfinity, ILM created a Tyrannosaurus rex, Dilophosaurus, and a herd of Gallimimus, all inspired by the company’s work on the classic film.
Watch “A New Journey Begins”:
Watch “Jurassic Park…Works”:
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Read more about the latest artistry and innovation from Industrial Light & Magic here on ILM.com.
