ILMxLAB & Magic Leap To Open Joint Research Lab
ILMxLAB and Magic Leap ‘Collab Lab’ to Open at Presidio Headquarters
ILM San Francisco
ILMxLAB Announces Strategic Relationship with Magic Leap
Today, Lucasfilm and ILMxLAB announced a strategic alliance with Magic Leap, the leading pioneer in Mixed Reality technology.
The news was announced by Lucasfilm President Kathleen Kennedy, stating, “the future of Mixed Reality and immersive entertainment holds incredible promise, and we are honored to work with Magic Leap to shape that future. At Lucasfilm and ILM, innovation has always been in our DNA; through this collaboration, ILMxLAB further propels our legacy of exploration and leadership on this new platform for experiential storytelling.”
Both entities are uniquely positioned to propel experiential storytelling into the future. To further this endeavor, the companies will be opening a joint research lab this June at Lucasfilm’s San Francisco campus. With world-class talent combined with a like- mindedness in vision and culture, ILMxLAB and Magic Leap will collaborate to pioneer storytelling within the Mixed Reality universe.
“Lucasfilm has created some of the most iconic characters of our time. Ones that dare us to dream, unlock our imagination and excite us to go on a journey with them,” said Magic Leap Founder, President, and CEO Rony Abovitz. “Magic Leap is creating a whole new medium: Mixed Reality LightfieldsTM, designed to harness the power of your imagination and take you to places you never thought possible. Collaboration between our two companies is a perfect fit, and I can’t wait to share the results with the world.”
“When we formed ILMxLAB last year, our goal was simple yet ambitious: propel storytelling into the future through new media platforms. The collaboration with Magic Leap is the ideal relationship to help us achieve that goal. With the world-class storytelling and tech talent in our joint lab, the promise of compelling Mixed Reality entertainment is one step closer,” stated Vicki Dobbs Beck, Executive in Charge, ILMxLAB.
Today at the WIRED Business Conference in New York, the two companies also released a proof-of-concept video, demonstrating an ILMxLAB-produced Star WarsTM scene shown through Magic Leap’s Mixed Reality technology. “We are pushing into an era of experiential, persistent and perceptual storytelling. We want people to step inside our stories, and we want those stories to react back to people in deeply compelling ways. However, before magical realism becomes a seamless part of everyday life, it needs some advanced prototyping. Our ‘Collab Lab’ is a focal point of practical problem solving, concrete groundwork, sweat and hyper innovation,” states ILMxLAB Executive Creative Director John Gaeta.