Vision & Craft: ILMxLAB

ILMxLAB Partners With Facebook For 360 Video Launch


Fans get their first taste of Star Wars: The Force Awakens as an immersive experience

A new entry point to the Star Wars Universe is rolled out

On September 23rd, Facebook announced that 360-degree video would be rolling out in user’s news feeds later that day. Disney and Lucasfilm debuted an exclusive ILMxLAB 360 experience from our upcoming movie, Star Wars: The Force Awakens, bringing fans inside the beloved Star Wars universe skimming over the surface of Jakku.

“There’s also a whole world of video creators and storytellers who are at the cutting edge of exploring this medium, and over the coming days they too will be able to upload their 360 videos to Facebook,” noted Maher Saba, Facebook Engineering Director, Video, adding, “we’re excited to see more innovative and compelling 360 videos being shared from these publishers.”

Ben Snow, ILMxLAB Visual Effects Supervisor on the project added, “I’m thrilled to have had a hand in bringing this Star Wars experience to Facebook and fans around the world. We used the same assets created for the film and tailored the experience to play up the strength of 360-degree video and its ability to immerse viewers in the world presented to them. This is just the tip of the iceberg when it come to immersive experiences and it’s encouraging that a platform with the vast user base that Facebook has is supporting 360-degree video natively in the News Feed.”

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Image courtesy of Facebook